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Fred Perry, a quintessential British brand founded in 1952 by the tennis champion himself, has transcended its sportswear roots to become a staple of various UK subcultures, notably the mods. Known for its iconic laurel wreath logo, Fred Perry offers mod and casual clothing that remains popular worldwide for its classic style and association with alternative culture. This enduring brand symbolizes a mix of sports heritage and street fashion, making it a timeless choice for those valuing both style and substance.