Helas

Hélas, a French streetwear brand co-founded by Lucas Puig and his friends in 2013, has quickly ascended to prominence within the skateboarding and fashion communities. Known for its distinctive umbrella logo, Hélas combines premium materials and a unique European skate twist, creating a collection that spans from caps to apparel including jackets, shirts, sweatshirts, and trousers. Their designs are influenced by "French Lacoste Steez," bringing a fresh and athletic aesthetic to streetwear and skateboarding attire. Hélas represents a blend of skate culture and fashion-forward design, catering to a global audience with its diverse and growing skate team. This brand is for those who appreciate the fusion of street style, comfort, and skateboarding functionality.