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HUF, established by professional skateboarder Keith Hufnagel, embodies the spirit of skateboarding and street culture. Born from the streets of 1980s New York City, HUF has grown into a leading skate and lifestyle brand known for its clean aesthetic, provocative designs, and quality craftsmanship. With a focus on pushing culture forward, HUF represents a progressive vision, bringing together skaters, artists, and creatives worldwide.